About us

Shawn Patton,
CEO
shawn@austinmarketresearch.com

Rita McKay,
Director of Qualitative Research
rita@austinmarketresearch.com

Sarah Romo de Vivar,
Bilingual Moderator / Interpreter
sarah@austinmarketresearch.com

Shawn A. Jefferson,
Database Administrator / IT Specialist / Lead Supervisor
jefferson@austinmarketresearch.com

Patti LaGuire,
Director of Field Services
patti@austinmarketresearch.com

Brigitte Mendoza,
Bilingual Moderator / Recruiter / Intercept Interviewer
brigitte@austinmarketresearch.com

Linda Watts,
HR Director and Accounts Manager
linda@austinmarketresearch.com

Rita McKay,
Director of Qualitative Research

Rita brings with her to Austin Market Research, 5 years experience with qualitative research. Her dedication to excellence in recruitment and her attention to detail, gives her the ability to complete any project to the height of perfection. Rita’s devotion to excellence earned her the title of Assistant Director of Qualitative Research during her career with First Market Research.

Rita McKay has the unique ability to bestow every project she managed with the utmost importance, giving the client the greatest beginning to aide in the precise outcome and results desired. With her performances, repeat business is not only a possibility, but also a guarantee.

Rita McKay’s experience prior to her career with First Market Research includes numerous years in management in the hospitality industries. Rita’s experiences as a national corporate trainer for a renowned restaurant chain enables her to brilliantly organize and profoundly train any personnel and multi-task even the most complicated specifications and demographic quotas.