About Us

Shawn Patton,
Chief Executive Officer
shawn@austinmarketresearch.com

Rita McKay,
Partner / Chief Operating Officer
rita@austinmarketresearch.com

Sarah Romo de Vivar,
Partner / Chief Financial Officer / Director of Bilingual Studies / Bilingual Moderator
sarah@austinmarketresearch.com

Patti LaGuire,
Director of Field Services / Project Manager
patti@austinmarketresearch.com

Shawn A. Jefferson,
Database Administrator / Website Administrator
jefferson@austinmarketresearch.com

Phil LaGuire,
Supervisor / Special Projects Manager
phil@austinmarketresearch.com

Linda Watts,
Accounts Manager
linda@austinmarketresearch.com

Rita McKay,
Partner / Chief Operating Officer

Rita brings five years of previous qualitative research experience to Austin Market Research. Her dedication to recruiting excellence and her attention to detail give her the ability to complete any project to the height of perfection. Rita’s attention to detail earned her the title of Assistant Director of Qualitative Research during her career with First Market Research.

Rita McKay’s experience prior to her career with First Market Research includes numerous years in management, in the hospitality industries. Rita’s experiences as a national corporate trainer for a renowned restaurant chain enables her to brilliantly organize and profoundly train any personnel and multi-task even the most complicated specifications and demographic quotas.