About Us

Shawn Patton,
Chief Executive Officer
shawn@austinmarketresearch.com

Rita McKay,
Partner / Chief Operating Officer
rita@austinmarketresearch.com

Sarah Romo de Vivar,
Partner / Chief Financial Officer / Director of Bilingual Studies / Bilingual Moderator
sarah@austinmarketresearch.com

Patti LaGuire,
Director of Field Services / Project Manager
patti@austinmarketresearch.com

Shawn A. Jefferson,
Database Manager / Website & Social Web Content Manager
jefferson@austinmarketresearch.com

Phil LaGuire,
Supervisor / Special Projects Manager
phil@austinmarketresearch.com

Linda Watts,
Accounts Manager
linda@austinmarketresearch.com

Sarah Romo de Vivar,
Partner / Chief Financial Officer / Director of Bilingual Studies / Bilingual Moderator

Sarah brings a young and innovating approach towards quantitative and qualitative research for Austin Market Research. Her previous experience includes focus group recruiting, client relations, conducting and moderating focus groups, project management, call center management, budget analysis, data entry, quantitative project coding, and qualitative analysis report preparation.

Sarah is fluent in Spanish and proficient in French and Italian. She is able to communicate in the vast dialect and vernacular of most territories that converse entirely in Spanish. Sarah is skilled in all aspects of statistical research. Her perfectionist qualities and precision make her analytical reporting and focus group moderating the absolute pinnacle of data acquired. She is an incredible asset to any and all projects.